Bias- Media bias is a bias pr a perceived bias of journalists and news producers within the mass media in the selection of the events and stories that are reported and how they are covered. The term media bias implies a pervasive or widespread bias contravening the standards of journalism, rather than the perspective of an individual journalist or article. The direction and degree of media bias in various countries is widely disputed.

Impartiality
An impartiality is a principle of justice holding that decisions should be based on objective criteria, rather than on the basis of bias, prejudice, or preferring the benefit to one person over another for improper reasons.

Balance